Your online community are the people who give your product or service a voice. They speak on your behalf – promoting, sharing and clarifying information about your business. Their common interest is you, they are your advocates.
So why is building an online community so important? Well the definition above alone is one reason why.
Especially for small and growing businesses, your family and friends will only promote your business up to a certain point. Sure they’ll like your Facebook page when you first set it up, but once the excitement dust has settled they wont be pushing your business as hard as you would, or wish they would.
You need to connect with other people who have an interest in what you do. There’s a saying “birds of a feather flock together” – this also applies to things of interest. I do and thoroughly enjoy CrossFit. When I first started there was an interest, curiosity amongst my friends. People would asked me what it was all about, what work out I completed that week, or ask me how much I was lifting. Eighteen months later, I’m not asked much about it, if any at all. The questions and the conversation about CrossFit have died down. People aren’t really keen to talk about something that just doesn’t interest them, and that’s just natural human behaviour. I have no interest in pets of any sort, so the topic of cats and dogs is something I probably wouldn’t bring up in conversations.
When you have a community of people who are interested and passionate about your business’ product or offering, they will continue to talk about your business past the purchase transaction.
So how do you build a community? How do you make friends? You interact with your followers, you provide exceptional service or products, you go above their expectation of you, and you listen to what they’re saying and you continue engaging. All this effort leads to your community feeling part of something and not just another customer. They remember this experience, they remember your business, and they will promote you to others.
How’s your online community going? Is your business keen to grow an online community, but don’t know how, or where to start, or what to do? Follow Me Media have a knack for building advocates for businesses. Email us at email@example.com to discuss how we can start building your online community.