When we create a page for our business or blog we invite our friends to like our page. Even if all your friends liked your page you still want to continue to grow your followers. Hopefully the content you share and create on your page is content your followers will see, find engaging and share with their friends, giving your page the potential to gain new followers. To read more about the impact of the Like and Share actions on Facebook, you can read a past post I did to explain it here.
But did you know you can also invite non-friends to like your page? Previously you could only invite your own friends to like your page but changes to Facebook have allowed page owners to also invite people who’ve liked a post to also like their page.
There is a limitation to this functionality though. Your post has to have enough people like it until you get the “and XX others like this.” This is where the magic happens. Let me show you …
Here’s a post I did on Facebook that did really well. It had a reach of over 1,200 users and was liked by 12 people.
If I click on the “10 others” link a pop up will appear listing every Facebook user who liked that post with the option to Invite any users who don’t already like your page.
Here you can press the Invite button providing an opportunity for your page to be liked by non-friends.
Exceptions to the Rule
There are a few requirements to be able to do this:
- You need at least four or more users to like your post before you see “ .. and XX others like this” link, to be able to invite those non-friends to like your page.
- Right now this functionality only works on the desktop version of Facebook, so you won’t be able to do this on the Facebook Page Manager App.
- To be able to invite non-friends to like your page, you need to be viewing the page as yourself, not as the business itself.
- There will be some people you will notice you can’t invite, that is due to their privacy settings.
And there you have it, how to invite non-friends to like your Facebook page. We tend to put so much focus on getting a large number of followers, but at end of the day it’s the sales transaction that count.