Why bother with a social media strategy?
Many businesses think everyone is their customer, so then why aren’t they all coming to you? You need to identify each target market and understand their thought process when considering your product or service, their emotions, their needs and their expectations. A social media strategy identifies all your various customers so you can post content that communicates directly to them on social media.
A social media strategy helps with content ideas. You can only post so many motivational quotes or food images before it gets old. When you have a clear idea of why you’re different from your competitors, what you’re trying to achieve, and who you want to attract, what to post on social media will be easy.