When it comes to creating video content for social media most business have a hard time creating these for a number of reasons. They have too much on their plate, they don’t know what to showcase in their video, or they’re just too shy to be in front of the camera. But here’s the thing, making videos doesn’t necessarily mean you have to show yourself in front of the camera (unless you really want to). Let’s take the pressure off! If you’re not comfortable being in videos, that’s okay because we’re going to share 5 easy video content ideas that you can try instead.

Firstly let us explain why there’s been a shift to video content? Recently, Adam Mosseri, the head of Instagram went on Live and explained the latest updates and news under the platform. And of course, us Social Media Managers took everything down! Here are few key points:

  • Creators – Instagram is focusing now more on Creator Profiles (more on that in separate future post).
  • Videos – Videos on Instagram is driving a lot of engagement and growth.
  • Shopping – Since we’re still in a Global Pandemic, everyone is leaning into Online Shopping so they’re giving some spotlight on that one as well!

He explained that Instagram is no-longer a photo sharing app. Which is something we figured would happen since the launch of Stories, and users creating and enjoying more video content over the years.

Adam explained further that majority of people go to Instagram to search and be entertained. Since there’s a lot of competition in the video space such as TikTok and YouTube they’re developing more and more ways of injecting video onto the platform.

So if you’re still apprehensive about being in front of the camera to create videos, here are 5 easy video content ideas.

Graphics or Animations

Video content on social media does include graphics and animations. Whether that’s graphics you’ve created yourselves or using stock elements from sites like Canva, they’re an easy video alternative.

Here’s a graphic video example we often create for Follow Me Media’s socials.


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Adding moving animations to an image is another video idea. Here’s an example of using a static image and adding animations and moving stickers to now transform this image to a video. You can create these types of content through free platforms like Canva or even using Instagram Stories. (Check out this blog post for a step by step tutorial on how to do this on Instagram Stories.)


If you’ve ever wondered how your competitors are creating those funny memes with their business branding check out Giphy for free GIFs you can use.

Create Videos with Voice Overs

The reason why videos do so well is because they tell a story. Why not create a video sharing your story audibly.

Whether you use stock images or videos from sites like Canva, Pexels or Pixabay, videos from projects, even random videos  you could stick together and explain the story behind what your audience is seeing.

Click to watch and listen to Camielle attempt the Aldi’s famous Triple Choc Fudge Brownie mix below.


Aldi Triple Choc Brownie attempt. Thanks @mernasfoodfomo for the inspo #foodies #tastemade #brownies #fyp #shakeandbakefail

♬ original sound – Camielle

Share Behind the Scenes of What You Do

Do a behind the scenes of how you work. You could be creative and do a time lapse video of how you quote on jobs, team meetings, building process or panning your phone over the finished project. This does not only create great video content, but  gives your followers an insight into how you work, or who are the people behind your business.

Do an Unboxing Video

Does your business create or sell products? Why not create a video sharing your new (or existing) products showcasing its features.

Every business uses products whether it’s materials or supplies, next time you receive an order or samples why not do unboxing video?

Screen Record for Tutorials

Even service based business can still do tutorials — just screen record it! Add some voice over or captions, and you’re done! Check out this tutorial we share about how you can make any photo into a visual video using Instagram Stories.


Here are some final tips:

  • Pick one style and stick to it. You can still try other styles but choose one you know you’re comfortable doing all the time. Are you more comfortable doing tutorial videos, before and after, dancing, or sharing a typical day? Choosing a style will be your guide, and will mean you’re more likely to be consistent with it.
  • Research to give you inspiration and ideas. Watch lots of reels, and TikTok! You can definitely get ideas from there to try. Take note of those and see what works best for your business!

There you have it! 5 easy video content ideas you can try for your business’ socials.

If your business would like a hand creating easy videos like we can help! Drop us an email at hello@followmemedia.com.au or fill in our contact form by clicking here.